Hanover, Germany (dpa) – German carmaker Volkswagen is due to present a new group strategy on Tuesday, amid expectations that its «New Auto» concept will sharpen the company’s focus on the key issues of digitalization and services.
Europe’s largest automotive group has already planned investments worth double-digit billion figures to expand its range of electric and hybrid models, as well as developing its own battery cell production.
The industry is also increasingly focusing on software to network vehicles and the development of new mobility-related services.
The overall orientation, aimed at shaping Germany’s largest corporation until 2030, is the brainchild of group chief executive Herbert Diess. His contract, ending in early 2023, was recently replaced with a new one set to run until October 2025.
It is already known that VW wants to invest lots of additional money in a new development centre at its headquarters. Around 800 million euros (949.3 million dollars) could be budgeted for the so-called «Campus Sandkamp» in the city of Wolfsburg, a letter to the workforce said.